Multiple Choice
Yankee Candle Company offers customers candles that burn for 50-60 hours, much longer than most department store candle brands. Therefore, customers are willing to pay a higher price for these candles. Which of the following strategies is Yankee Candle Company following?
A) Cost leadership
B) Rapid growth
C) Market segmentation
D) Differentiation
E) Stuck in the middle
Correct Answer:
Verified
Correct Answer:
Verified
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