The Advantage That Focused Companies Have Over Their Broad Market

Multiple Choice

The advantage that focused companies have over their broad market rivals is that they:

A) can sells on non-price factors, such as design or customer service.
B) can respond to demands for deep price discounts.
C) sell fewer products in bulk to outsell their rivals.
D) can initiate a price war in order to grow volume and drive its weaker rivals out of the industry.
E) can absorb cost increases that may be passed on downstream by powerful suppliers.