Jordan's Ice Creams Is Strategically Located near a University

Multiple Choice

Jordan's Ice Creams is strategically located near a university. After realizing that most of its customers, who are mostly students, prefer a wide range of flavors, it started offering different combinations of premium flavors, cones, and toppings to create hundreds of extravagant, customized products. Which generic strategy is Jordan pursuing?

A) Broad low-cost strategy
B) Broad differentiation strategy
C) Focused low-cost strategy
D) Focused differentiation strategy
E) Product substitution strategy