Functional Strategies to Improve Differentiation Should Include

Multiple Choice

Functional strategies to improve differentiation should include: 

A) product offerings designed to be can be produced and delivered at as low a cost as possible
B) standardization of the product offering and marketing mix to different market segments.
C) hiring and employee development strategies designed to ensure that employees act in a manner that is consistent with the image that the company is trying to project to the world.
D) initiation of a price war in order to grow volume and drive its weaker rivals out of the industry.
E) products that have lower prices to allow a company to erect an economic moat around its business that keeps higher-cost rivals out.