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    Strategic Management
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    Exam 5: Business-Level Strategy
  5. Question
    When a Company Targets a Certain Segment or Niche, and Tries
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When a Company Targets a Certain Segment or Niche, and Tries

Question 52

Question 52

True/False

When a company targets a certain segment or niche, and tries to be the low-cost player in that niche, it is pursuing a broad low-cost strategy.

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