The Basic Proposition of the Blue Ocean Strategy Is That

Multiple Choice

The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by:

A) redefining their product offering through value innovation and creating a new market space.
B) initiating a price war in order to grow volume and drive its weaker rivals out of the industry.
C) developing brand loyalty to protect them from intense price rivalry within their industry.
D) charging premium prices for their goods or services.
E) adopting lean production and flexible manufacturing technologies.