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    Strategic Management
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    Exam 6: Business-Level Strategy and the Industry Environment
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    Which of the Following Customer Groups Represents the Leading Wave
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Which of the Following Customer Groups Represents the Leading Wave

Question 25

Question 25

Multiple Choice

Which of the following customer groups represents the leading wave or edge of the mass market?


A) Early adopters
B) Early majority
C) Innovators
D) Late majority
E) Laggards

Correct Answer:

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