Which of the Following Statements Is True About Customer Categories

Multiple Choice

Which of the following statements is true about customer categories in growing industries?

A) Laggards frequently adopt new products even when the benefits are not obvious.
B) Innovators are the customers who are the last ones to adopt a new product.
C) A typical late majority customer group is a behaviorally conservative set of customers.
D) Customers in the early majority generally do not understand the value of new technology.
E) Laggards form the leading wave or edge of the mass market.