Question 1

Which of the following statements is recommended in email invitations to participate in an online survey?​

Accepted Answer

A)   ​Place the URL link to the survey site at the bottom of the screen under your invitation to participate.
B)   Always send the email invitation early in the morning, regardless of the type of people you are surveying​
C)   Offer to share selected results from the study with everyone who completes the survey.​
D)   Avoid using a prize drawing as an incentive to participate.​ C

Question 2

One of the most important natural abilities that interviewers must have is the ability to​

Accepted Answer

A)   ​dress in a fashion that is similar to the people being interviewed.
B)   determine very quickly the kind of person the respondent will feel most comfortable with.​
C)   rephrase questions in their own words.​
D)   probe for responses.​ B

Question 3

Discuss the advantages of combining qualitative research methods with survey research methods.​

Accepted Answer

Combining qualitative research methods with survey research methods can provide a more comprehensive and in-depth understanding of a research topic. Qualitative methods, such as interviews and focus groups, allow for open-ended exploration of participants' perspectives and experiences, providing rich and detailed data. On the other hand, survey research methods allow for the collection of large amounts of data from a diverse sample, providing statistical analysis and generalizability.

By combining these two approaches, researchers can gain a deeper understanding of the complexities and nuances of a research topic while also being able to make generalizations about the larger population. This mixed-methods approach can also help to triangulate findings, increasing the validity and reliability of the research.

Additionally, using both qualitative and survey methods can help to address the limitations of each approach. For example, qualitative methods can help to uncover unexpected findings or provide context for survey results, while survey methods can help to quantify qualitative findings and identify patterns across a larger sample.

Overall, the combination of qualitative and survey research methods can lead to a more comprehensive and robust understanding of a research topic, providing both depth and breadth to the findings.

Question 4

The response rates to online surveys need to exceed 60 percent if the findings are to have any value.​

Accepted Answer

A) True 
 B)False

Question 5

A response rate of at least 50 percent guarantees the absence of any response bias.​

Accepted Answer

A) True 
 B)False

Question 6

Give a comparative analysis of the strengths and weaknesses of survey research.​

Accepted Answer

The answer of Give a comparative analysis of the strengths...

Question 7

Which of the following statements is true about online surveys?​

Accepted Answer

A)   ​A main disadvantage pertains to the likelihood of underrepresentation of the poor and the elderly.
B)   They are more costly and time consuming for the researcher than mailed surveys.​
C)   They should never be mixed with postal surveys.​
D)   Avoid setting a deadline for participation.​

Question 8

The primary function of the probe is to​

Accepted Answer

A)   ​loosen up the respondent.
B)   get the correct answer from the respondent.​
C)   get the respondent to answer a question more fully.​
D)   indicate an understanding and interest in the respondent.​

Question 9

The spread of telephone answering machines and cell phones has improved the representativeness of data collected by telephone surveys.​

Accepted Answer

A) True 
 B)False

Question 10

Random digit dialing refers to​

Accepted Answer

A)   ​drawing a random sample of telephone subscribers.
B)   dialing a telephone with your eyes shut.​
C)   drawing a random sample of telephone numbers.​
D)   selecting numbers at random from the telephone directory.​

Question 11

Describe three research questions for which survey research is an appropriate technique of observation. Explain whether these three topics are better suited to an interview or a mailed questionnaire and why.​

Accepted Answer

The answer of Describe three research questions for which survey...

Question 12

Surveys are excellent devices to measure social action.​

Accepted Answer

A) True 
 B)False

Question 13

In general, survey research is an appropriate observational method for​

Accepted Answer

A)   ​describing a population too large to observe directly.
B)   descriptive purposes, only.​
C)   explanatory purposes, only​
D)   exploratory purposes, only.​

Question 14

When asking questionnaire items, the interviewer should​

Accepted Answer

A)   ​ask every question even if the respondent has apparently answered it already.
B)   skip questions that the respondent cannot answer and return to them at the end of the interview.​
C)   react to a question after the respondent has answered to show interest​
D)   give help on difficult questions.​
E)   ​summarize the respondent's answers so that they are more meaningful answers.

Question 15

A prime advantage of online surveys is the representativeness of respondents.​

Accepted Answer

A) True 
 B)False

Question 16

The interviewer should be a neutral medium through which questions and answers are transmitted.​

Accepted Answer

A) True 
 B)False

Question 17

Monitoring questionnaire returns​

Accepted Answer

A)   ​provides a clue about when to launch a follow-up mailing.
B)   does NOT enable you to estimate sampling bias.​
C)   should begin two to three months after the questionnaires are mailed.​
D)   ​should be used only when surveys are NOT anonymous.

Question 18

Which of the following statements is true about mailed surveys?​

Accepted Answer

A)   ​Cover letters should be avoided so as to save costs and reduce the amount of material the respondent must read.
B)   Response rates are considered good only if they exceed 80%.​
C)   Follow-up mailings are essential.​
D)   The survey should usually take between 30 and 60 minutes for the respondent to complete.​

Question 19

Which of the following is true about survey research?​

Accepted Answer

A)   ​It is least useful when trying to describe a very large population.
B)   It makes it feasible to obtain very large samples.​
C)   Its findings are less generalizable than the findings of experiments.​
D)   A limitation is the inability to analyze more than two variables simultaneously.​
E)   ​An advantage is the ability to develop a deep feel for what respondents are thinking.

Question 20

Probes are used more frequently in open-ended questions than in closed-ended ones.​

Accepted Answer

A) True 
 B)False

Exam 16: Survey Research

Which of the following statements is recommended in email invitations to participate in an online survey?​

One of the most important natural abilities that interviewers must have is the ability to​

Discuss the advantages of combining qualitative research methods with survey research methods.​

The response rates to online surveys need to exceed 60 percent if the findings are to have any value.​

A response rate of at least 50 percent guarantees the absence of any response bias.​

Give a comparative analysis of the strengths and weaknesses of survey research.​

Which of the following statements is true about online surveys?​

The primary function of the probe is to​

The spread of telephone answering machines and cell phones has improved the representativeness of data collected by telephone surveys.​

Random digit dialing refers to​

Describe three research questions for which survey research is an appropriate technique of observation. Explain whether these three topics are better suited to an interview or a mailed questionnaire and why.​

Surveys are excellent devices to measure social action.​

In general, survey research is an appropriate observational method for​

When asking questionnaire items, the interviewer should​

A prime advantage of online surveys is the representativeness of respondents.​

The interviewer should be a neutral medium through which questions and answers are transmitted.​

Monitoring questionnaire returns​

Which of the following statements is true about mailed surveys?​

Which of the following is true about survey research?​

Probes are used more frequently in open-ended questions than in closed-ended ones.​

Which of the following statements is recommended in email invitations to participate in an online survey?

One of the most important natural abilities that interviewers must have is the ability to

Discuss the advantages of combining qualitative research methods with survey research methods.

The response rates to online surveys need to exceed 60 percent if the findings are to have any value.

A response rate of at least 50 percent guarantees the absence of any response bias.

Give a comparative analysis of the strengths and weaknesses of survey research.

Which of the following statements is true about online surveys?

The primary function of the probe is to

The spread of telephone answering machines and cell phones has improved the representativeness of data collected by telephone surveys.

Random digit dialing refers to

Describe three research questions for which survey research is an appropriate technique of observation. Explain whether these three topics are better suited to an interview or a mailed questionnaire and why.

Surveys are excellent devices to measure social action.

In general, survey research is an appropriate observational method for

When asking questionnaire items, the interviewer should

A prime advantage of online surveys is the representativeness of respondents.

The interviewer should be a neutral medium through which questions and answers are transmitted.

Monitoring questionnaire returns

Which of the following statements is true about mailed surveys?

Which of the following is true about survey research?

Probes are used more frequently in open-ended questions than in closed-ended ones.