Once a Marketing Message Is Received, the Consumer Begins to Process

Multiple Choice

Once a marketing message is received, the consumer begins to process it. Depending upon how personally involving the information is to the consumer, the consumer will follow one of two routes to persuasion, according to the:

A) route-preference hypothesis (RPH) .
B) affect-cognate model (ACM) .
C) personal relevance hypothesis (PRH) .
D) elaboration likelihood model (ELM) .