Multiple Choice
When the automobile first came out, people went from horse and carriage to a gas-powered machine. A steering wheel, brakes, and a gas pedal took over from a set of reins. As well, a roof came as standard equipment. This would be an example of a:
A) market modification.
B) discontinuous innovation.
C) product repositioning.
D) continuous innovation.
Correct Answer:
Verified
Correct Answer:
Verified
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