Which of the Following Statements Is Not True Concerning a Corporate

Multiple Choice

Which of the following statements is not true concerning a corporate reputation?

A) It is a widely held perception of a company by the general public.
B) A good corporate reputation can be a strategic resource.
C) There is a positive relationship between corporate reputation and financial performance.
D) Reputation tends to be long lasting and hard for others to duplicate.
E) Research shows no positive relationship between corporate reputation and financial performance.