Question 1

It is generally accepted that process R&D normally dominates the early stages of a product's life cycle,whereas product R&D becomes especially important in the later stages.

Accepted Answer

A) True 
 B)False

Question 2

According to the text,the primary task of the operations manager is to

Accepted Answer

A)  make sure all the products or services are producing maximum revenue. 
B)  develop and operate a system that will produce the required number of products or services with a certain quality, at a given cost, within an allotted time. 
C)  make sure the process has a high quality control. 
D)  ensure that the process is manufactured or delivered as efficiently as possible. 
E)  interface with the other functional departments to coordinate their operations in avoiding duplication of effort.

Question 3

A value chain is a linked set of value-creating activities.

Accepted Answer

A) True 
 B)False

Question 4

A current trend in corporate information systems is the increasing use of the Internet for marketing,intranets for internal communication,and extranets for logistics and distribution.

Accepted Answer

A) True 
 B)False

Question 5

When scientists concentrate on quality control and the development of design specifications and improved production equipment,it is referred to as

Accepted Answer

A)  basic R&D. 
B)  product R&D. 
C)  engineering R&D. 
D)  life cycle R&D. 
E)  R&D mix.

Question 6

Which of the following is not a support activity of the value chain?

Accepted Answer

A)  procurement 
B)  technology development 
C)  human resource management 
D)  marketing and sales 
E)  strategic planning

Question 7

An example of a cluster in the United States is computer technology found in the Silicon Valley.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following statements is not true concerning a corporate reputation?

Accepted Answer

A)  It is a widely held perception of a company by the general public. 
B)  A good corporate reputation can be a strategic resource. 
C)  There is a positive relationship between corporate reputation and financial performance. 
D)  Reputation tends to be long lasting and hard for others to duplicate. 
E)  Research shows no positive relationship between corporate reputation and financial performance.

Question 9

When a company determines that a competency provides a competitive advantage,Barney refers to this issue as

Accepted Answer

A)  value. 
B)  rareness. 
C)  imitability. 
D)  organization. 
E)  durability.

Question 10

Which of the following is not a function of corporate culture?

Accepted Answer

A)  conveys a sense of identity for employees 
B)  adds to the stability of the organization as a social system 
C)  helps generate employee commitment to something greater than themselves 
D)  keeps people guessing about what to do next 
E)  serves as a frame of reference for employees to use as a guide for appropriate behavior

Question 11

In Christensen's book,The Innovator's Dilemma,he explains that established market leaders are typically reluctant to move in a timely manner to a new technology.This reluctance to switch technologies is because the resource allocation process in most companies gives priority to those projects with the greatest likelihood of generating a

Accepted Answer

A)  good return of investment. 
B)  high net present value. 
C)  significant cost reduction. 
D)  reduction in total operating expenses. 
E)  lowered time spent during technology implementation.

Question 12

The business model used by HP in selling printers and printer cartridges is the

Accepted Answer

A)  profit pyramid model. 
B)  advertising model. 
C)  customer solutions model. 
D)  efficiency model. 
E)  multi-component system/installed base model.

Question 13

A company's center of gravity is usually the point at which the company started.

Accepted Answer

A) True 
 B)False

Question 14

The business model used by IBM to make money not selling IBM products,but by selling its expertise to improve their customers operations is the

Accepted Answer

A)  profit pyramid model. 
B)  advertising model. 
C)  customer solutions model. 
D)  efficiency model. 
E)  entrepreneurial model.

Question 15

A winemaker in California finds it difficult to duplicate a French winery's key resources of land and climate.This is an example of

Accepted Answer

A)  transferability. 
B)  transparency. 
C)  replicability. 
D)  tacit knowledge. 
E)  explicit knowledge.

Question 16

Research indicates that greater leverage has a positive impact on performance for firms in stable environments,but a negative impact for firms in dynamic environments.

Accepted Answer

A) True 
 B)False

Question 17

Transferability is the ability of competitors to use duplicated resources and capabilities to imitate the other firm's success.

Accepted Answer

A) True 
 B)False

Question 18

________ is the impact of a specific change in sales volume on net operating income.

Accepted Answer

A)  Continuous system 
B)  Chronological processing 
C)  Debt capacity 
D)  Operating leverage 
E)  Intermittent system

Question 19

The product life cycle enables a marketing manager to examine the marketing mix of a particular product or group of products in terms of its position in its life cycle.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a responsibility of a research and development manager?

Accepted Answer

A)  choosing among alternative new technologies to use within the corporation 
B)  developing methods of embodying the new technology in new products and processes 
C)  deploying resources so that the new technology can be successfully implemented 
D)  taking the design and operationalizing the plan into mass production 
E)  suggesting and implementing a corporation's technological strategy in light of its corporate objectives and policies

Exam 5: Organizational Analysis and Competitive Advantage

It is generally accepted that process R&D normally dominates the early stages of a product's life cycle,whereas product R&D becomes especially important in the later stages.

According to the text,the primary task of the operations manager is to

A value chain is a linked set of value-creating activities.

A current trend in corporate information systems is the increasing use of the Internet for marketing,intranets for internal communication,and extranets for logistics and distribution.

When scientists concentrate on quality control and the development of design specifications and improved production equipment,it is referred to as

Which of the following is not a support activity of the value chain?

An example of a cluster in the United States is computer technology found in the Silicon Valley.

Which of the following statements is not true concerning a corporate reputation?

When a company determines that a competency provides a competitive advantage,Barney refers to this issue as

Which of the following is not a function of corporate culture?

The business model used by HP in selling printers and printer cartridges is the

A company's center of gravity is usually the point at which the company started.

The business model used by IBM to make money not selling IBM products,but by selling its expertise to improve their customers operations is the

A winemaker in California finds it difficult to duplicate a French winery's key resources of land and climate.This is an example of

Research indicates that greater leverage has a positive impact on performance for firms in stable environments,but a negative impact for firms in dynamic environments.

Transferability is the ability of competitors to use duplicated resources and capabilities to imitate the other firm's success.

________ is the impact of a specific change in sales volume on net operating income.

The product life cycle enables a marketing manager to examine the marketing mix of a particular product or group of products in terms of its position in its life cycle.

Which of the following is not a responsibility of a research and development manager?