Multiple Choice
The type of marketing strategy in which a company captures a larger share of an existing market for current products through market saturation or market penetration or develops new markets for current products is called
A) market development.
B) push strategy.
C) product development.
D) pull strategy.
E) skimming the cream.
Correct Answer:

Verified
Correct Answer:
Verified
Q91: The attractiveness of a strategic alternative is
Q92: The technique used to help strategic managers
Q93: An example of the use of the
Q94: Which of the following reflects the impact
Q95: Which type of pricing attempts to hasten
Q97: When there are highly automated assembly lines
Q98: A company that pioneers an innovation is
Q99: A product development strategy deals with pricing,selling,and
Q100: Penetration pricing attempts to hasten market development
Q101: The pricing,selling,and distributing of a product is