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  3. Study Set
    Strategic Management Study Set 1
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    Exam 8: Strategy Formulation: Functional Strategy and Strategic Choice
  5. Question
    When a Company Spends a Large Amount of Money on Trade
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When a Company Spends a Large Amount of Money on Trade

Question 13

Question 13

Multiple Choice

When a company spends a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets,a company is using a ________ strategy.


A) pull
B) push
C) financial
D) dedicated line
E) dynamic pricing

Correct Answer:

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