Question 1

An example of an intermittent manufacturing system is an auto body repair shop.

Accepted Answer

A) True 
 B)False

Question 2

________ is the impact of a specific change in sales volume on net operating income.

Accepted Answer

A)  Continuous system 
B)  Chronological processing 
C)  Debt capacity 
D)  Operating leverage 
E)  Intermittent system

Question 3

A company's center of gravity is usually the point at which the company started.

Accepted Answer

A) True 
 B)False

Question 4

Cultural integration is the degree to which members of a unit accept the norms,values,or other cultural content associated with the unit-showing the culture's depth.

Accepted Answer

A) True 
 B)False

Question 5

The corporate culture generally reflects the values of the founder(s)and the mission of the firm.

Accepted Answer

A) True 
 B)False

Question 6

The marketing mix refers to product,place,packaging,and price.

Accepted Answer

A) True 
 B)False

Question 7

The speed with which other firms can understand the relationship of resources and capabilities supporting a successful firm's strategy is called

Accepted Answer

A)  imitability. 
B)  reverse engineering. 
C)  transferability. 
D)  transparency. 
E)  durability.

Question 8

The product life cycle enables a marketing manager to examine the marketing mix of a particular product or group of products in terms of its position in its life cycle.

Accepted Answer

A) True 
 B)False

Question 9

When the value chains of two separate products or services share activities,such as the same marketing channels,in order to reduce costs,this is an example of

Accepted Answer

A)  economies of scope. 
B)  economies of scale. 
C)  economies of integration. 
D)  economies of learning. 
E)  outsourcing.

Question 10

When a company takes apart a competitor's product in order to find out how it works,this process is known as

Accepted Answer

A)  durability. 
B)  replicability. 
C)  reverse engineering. 
D)  transparency. 
E)  transferability.

Question 11

A linked set of value-creating activities beginning with basic materials provided by suppliers and ending with distributors getting the final product into the hands of the ultimate consumer is called a

Accepted Answer

A)  value chain. 
B)  continuum of sustainability. 
C)  strategic capability. 
D)  fully integrated activity set. 
E)  strategic group.

Question 12

Which one of the following best describes a conglomerate structure?

Accepted Answer

A)  Work is divided into subunits on the basis of such functions as manufacturing, marketing, finance, and human resources. 
B)  This is most appropriate for large corporations with many product lines in several related industries, with employees acting as functional specialists attempting to gain synergy among divisional activities. 
C)  This is most appropriate for small, entrepreneur-dominated companies with one or two product lines that operate in a small niche market, with employees acting as jack-of-all trades. 
D)  Employees have two or more superiors, a project manager and a functional manager. 
E)  This is appropriate for a large corporation with many product lines in several unrelated industries.

Question 13

The displacement of one technology by another,as shown by two S-shaped curves on a graph,is referred to as

Accepted Answer

A)  economies of scope versus operating leverage. 
B)  technology transfer. 
C)  the R&D mix. 
D)  technological discontinuity. 
E)  a disjunctive learning or experience curve.

Question 14

A functional structure is appropriate for a medium-sized firm with several product lines in one industry.

Accepted Answer

A) True 
 B)False

Question 15

To increase flexibility,avoid layoffs,and reduce labor costs,corporations are using more contingent workers.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not a responsibility of a research and development manager?

Accepted Answer

A)  choosing among alternative new technologies to use within the corporation 
B)  developing methods of embodying the new technology in new products and processes 
C)  deploying resources so that the new technology can be successfully implemented 
D)  taking the design and operationalizing the plan into mass production 
E)  suggesting and implementing a corporation's technological strategy in light of its corporate objectives and policies

Question 17

Human resource departments have found that to reduce employee dissatisfaction and unionization efforts,they must

Accepted Answer

A)  significantly increase their wage rates. 
B)  shorten the workweek to allow for more leisure time. 
C)  offer a wider variety of benefits and attractive enticements. 
D)  guarantee their workers lifetime jobs. 
E)  consider the quality of work life in the design of jobs.

Question 18

When a company determines that a competency provides a competitive advantage,Barney refers to this issue as

Accepted Answer

A)  value. 
B)  rareness. 
C)  imitability. 
D)  organization. 
E)  durability.

Question 19

What is R&D intensity?

Accepted Answer

The answer of What is R&D intensity?...

Question 20

A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called the

Accepted Answer

A)  marketing position. 
B)  product life cycle. 
C)  market segmentation. 
D)  marketing mix. 
E)  marketing leverage.

Exam 5: Organizational Analysis and Competitive Advantage

An example of an intermittent manufacturing system is an auto body repair shop.

________ is the impact of a specific change in sales volume on net operating income.

A company's center of gravity is usually the point at which the company started.

Cultural integration is the degree to which members of a unit accept the norms,values,or other cultural content associated with the unit-showing the culture's depth.

The corporate culture generally reflects the values of the founder(s)and the mission of the firm.

The marketing mix refers to product,place,packaging,and price.

The speed with which other firms can understand the relationship of resources and capabilities supporting a successful firm's strategy is called

The product life cycle enables a marketing manager to examine the marketing mix of a particular product or group of products in terms of its position in its life cycle.

When the value chains of two separate products or services share activities,such as the same marketing channels,in order to reduce costs,this is an example of

When a company takes apart a competitor's product in order to find out how it works,this process is known as

A linked set of value-creating activities beginning with basic materials provided by suppliers and ending with distributors getting the final product into the hands of the ultimate consumer is called a

Which one of the following best describes a conglomerate structure?

The displacement of one technology by another,as shown by two S-shaped curves on a graph,is referred to as

A functional structure is appropriate for a medium-sized firm with several product lines in one industry.

To increase flexibility,avoid layoffs,and reduce labor costs,corporations are using more contingent workers.

Which of the following is not a responsibility of a research and development manager?

Human resource departments have found that to reduce employee dissatisfaction and unionization efforts,they must

When a company determines that a competency provides a competitive advantage,Barney refers to this issue as

What is R&D intensity?

A graph showing time plotted against the dollar sales of a product as it moves from introduction through growth and maturity to decline is called the