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    Exam 14: Developing and Marketing Products
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    A Distribution Channel in Which a Producer Grants the Right
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A Distribution Channel in Which a Producer Grants the Right

Question 173

Question 173

Multiple Choice

A distribution channel in which a producer grants the right to sell its product to many resellers is referred to as a(n) ________.


A) pull channel
B) exclusive channel
C) intensive channel
D) value channel

Correct Answer:

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