Multiple Choice
Scenario: Old World, Ltd.
Old World, Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-Old World should pursue a(n) ________ channel if it decides to greatly intensify its direct marketing efforts.
A) intensive
B) dual-price
C) zero-level
D) exclusive
Correct Answer:
Verified
Correct Answer:
Verified
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