Multiple Choice
Scenario: Silk Industries, LLC
Silk Industries, LLC comprises two major divisions: consumer products and industrial products. The consumer product line of the company enjoys a well-recognized brand name and loyal customers worldwide. The managers are considering different types of promotional strategies.
-If Silk Industries is interested in pressuring channel members to carry a product and promote it to final users, it should focus on which of these?
A) Pull strategy
B) Dual pricing
C) Push strategy
D) Zero-level channel
Correct Answer:
Verified
Correct Answer:
Verified
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