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    International Business Study Set 1
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    Exam 14: Developing and Marketing Products
  5. Question
    Under the Dual Adaptation Method,a Company Adapts Its Product to Local
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Under the Dual Adaptation Method,a Company Adapts Its Product to Local

Question 83

Question 83

True/False

Under the dual adaptation method,a company adapts its product to local requirements while retaining the product's original marketing communication.

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