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    International Business Study Set 1
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    Exam 14: Developing and Marketing Products
  5. Question
    Which Element of the Marketing Mix Includes the Development of the Tangible
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Which Element of the Marketing Mix Includes the Development of the Tangible

Question 32

Question 32

Multiple Choice

Which element of the marketing mix includes the development of the tangible and intangible features that meet customer needs in diverse markets?


A) product
B) pricing
C) promotion
D) place

Correct Answer:

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