Multiple Choice
Which of the following communication strategies expands the same product into new target markets but alters its marketing promotion?
A) product/communications extension
B) product extension/communications adaptation
C) product adaptation/communications extension
D) product/communications adaptation
Correct Answer:

Verified
Correct Answer:
Verified
Q25: A distribution strategy under which a company
Q26: Which of the following communication strategies uses
Q27: Which of the following communication strategies adapts
Q28: _ refers to the number of intermediaries
Q29: Briefly discuss the effects of globalization on
Q31: A pricing policy in which one selling
Q32: Which element of the marketing mix includes
Q33: Describe any four factors that affect international
Q34: Explain the primary concerns of managers when
Q35: Discuss how a national business environment can