Multiple Choice
Which of the following statements is true about international promotions?
A) Most companies standardize all aspects of their international promotions to cut costs.
B) Firms that standardize advertising often control campaigns from the home office.
C) Companies that adapt their advertising to different markets project a consistent brand image.
D) Companies discourage blending product and promotional strategies in a communication process.
Correct Answer:
Verified
Correct Answer:
Verified
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