Scenario: Old World Ltd

Multiple Choice

Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-Old World should pursue a(n) ________ channel if it decides to greatly intensify its direct marketing efforts.

A) intensive
B) one-level
C) zero-level
D) selective