Multiple Choice
Scenario: Old World Ltd.
Old World Ltd., a London-based furniture manufacturer, is establishing its global distribution, pricing, and promotion strategies. Being new to global business, the firm is seeking your help in making its decisions.
-If Old World adopts different selling prices in export markets than it has in the British market,it would be following a ________ pricing strategy.
A) dual
B) transfer
C) target
D) worldwide
Correct Answer:
Verified
Correct Answer:
Verified
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