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    International Business Study Set 1
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    Exam 14: Developing and Marketing Products
  5. Question
    A Pricing Policy in Which a Product Has a Different
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A Pricing Policy in Which a Product Has a Different

Question 43

Question 43

Multiple Choice

A pricing policy in which a product has a different selling price in export markets than it has in the home market is called ________.


A) dual pricing
B) cost-plus pricing
C) penetration pricing
D) premium pricing

Correct Answer:

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