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A Marketer of Yo-Yos Wants to Know How an Increase

Question 82

Multiple Choice

 A marketer of yo-yos wants to know how an increase in price would affect its sales.It uses a test store where it increases the price of the yo-yo by ten percent and then studies its impact on sales.Comparing sales in the test store with those in other stores provides evidence about the likely impact of a price change in the overall market.Identify the type of market research used in the scenario.


A)  Experimental research
B)  Mathematical modeling research
C)  Observational research
D)  Qualitative research

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