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    Exam 2: Marketing Research: Process and Systems for Decision Making
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    An Advantage of Mail Surveys Is the Ease It Provides
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An Advantage of Mail Surveys Is the Ease It Provides

Question 77

Question 77

Multiple Choice

An advantage of mail surveys is the ease it provides in the area of _____.


A) administration of the survey to respondents
B) estimation of non-response biases in the survey
C) representation of all kinds of segments in the survey
D) collection of financial data for the survey

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