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    Preface to Marketing Management
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    Exam 2: Marketing Research: Process and Systems for Decision Making
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    A Benefit of Using Telephone Surveys Is That
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A Benefit of Using Telephone Surveys Is That

Question 41

Question 41

Multiple Choice

A benefit of using telephone surveys is that:


A) it has a centralized control of data collection.
B) it is less likely to be perceived as intrusive by respondents.
C) it has a proportionate representation of low-income segments.
D) it has a high depth of response.

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