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    Preface to Marketing Management
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    Exam 2: Marketing Research: Process and Systems for Decision Making
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    An Advantage of Personal Interviews Is That
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An Advantage of Personal Interviews Is That

Question 37

Question 37

Multiple Choice

 An advantage of personal interviews is that: 


A)  it avoids transmitting biasing cues.
B)  the cost per contact is extremely low.
C)  it has a low data collection time.
D) it generates more ideas compared to group methods.

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