To Reflect the Increasing Emphasis on Achievement and Career Success

Multiple Choice

 To reflect the increasing emphasis on achievement and career success in America,the marketing managers of CBB Corp released a series of advertisements showing the users of the computers designed by them as pioneering professionals in varied fields like architecture,medicine,and environmental awareness.The advertisements were carefully designed to focus on the customers rather than listing out multiple capabilities of their computers.The advertisements also highlighted that CBB computers were the cheapest in the industry.In this scenario,the marketing managers at CBB Corp adapted their advertisements to incorporate the _____ in their marketing effort.

A)  product orientation
B)  product features
C)  cultural values
D)  skimming strategy