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    Business
  3. Study Set
    Preface to Marketing Management
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    Exam 3: Consumer Behavior
  5. Question
    Identify the Element Which Refers to a Consumer's Perception of the Importance
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Identify the Element Which Refers to a Consumer's Perception of the Importance

Question 17

Question 17

Multiple Choice

 Identify the element which refers to a consumer's perception of the importance or personal relevance of an item. 


A)  Product features
B)  Promotional influences
C)  Product involvement
D)  Product packaging

Correct Answer:

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