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    Preface to Marketing Management
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    Exam 4: Business, Government, and Institutional Buying
  5. Question
    Orientation,size and _____ Are the Three Primary Organization-Specific Factors Influencing
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Orientation,size and _____ Are the Three Primary Organization-Specific Factors Influencing

Question 72

Question 72

Multiple Choice

 Orientation,size and _____ are the three primary organization-specific factors influencing the purchasing process in organizations.


A)  marketing mix
B)  market segments
C)  degree of centralization
D)  buying centers

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