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    Preface to Marketing Management
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    Exam 4: Business, Government, and Institutional Buying
  5. Question
    A Current Trend in Many Organizations Is _____,In Which All
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A Current Trend in Many Organizations Is _____,In Which All

Question 76

Question 76

Multiple Choice

 A current trend in many organizations is _____,in which all of a particular type of product is purchased from a single supplier. 


A)  sole sourcing
B)  dual branding
C)  multi branding
D)  franchise extension

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