Identify a Key Characteristic of Buyers Who Are Highly Committed

Multiple Choice

Identify a key characteristic of buyers who are highly committed to play the role the firm dictates.

A) They have no interest in prescribing their role activities and accept their role as given to them.
B) They often demand that they be kept constantly advised of all new developments to develop and further their own role.
C) They seek to take charge in their role as buyer and have little commitment to company expectations.
D) Such buyers are extremely innovative and have a casual stance toward performing the expected role.