In the Market Segmentation Step Involving the Study of Consumer

Multiple Choice

In the market segmentation step involving the study of consumer needs and wants,it is advisable for a company to _____.

A)  forego undiscovered needs even if it possesses adequate venture capital to uncover them
B)  transcend the barriers that the industry places upon its range of need satisfaction activities
C)  use this step for generation for theoretical strategies, rather than operational concepts
D)  modify or enhance offerings with relevant changes in technology for practical benefit