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    A Preface To Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    According to the VALS™ Framework,consumers Driven by Knowledge and Principles
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According to the VALS™ Framework,consumers Driven by Knowledge and Principles

Question 37

Question 37

Multiple Choice

According to the VALS™ framework,consumers driven by knowledge and principles are motivated primarily by _____.


A) ideals
B) achievement
C) self-expression
D) success

Correct Answer:

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