Multiple Choice
Let's say you wanted to build a bowling alley in Canada.Market research shows that western Canadians enjoy bowling and similar pastimes significantly more than those in eastern Canada.By locating your alley in the western province of Alberta,you would have used a _____ segmentation strategy.
A) post hoc
B) mass market
C) psychographic
D) geodemographic
Correct Answer:
Verified
Correct Answer:
Verified
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