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Clear Spring Is a Brand of Bottled That Is Marketed

Question 65

Multiple Choice

 Clear Spring is a brand of bottled that is marketed as a much better product than Cool Blue,which is a competing brand of bottled water.The Clear Spring brand of bottled water is positioned:


A)  by use or application.
B)  in terms of particular types of product users.
C)  relative to a product class.
D)  directly against a particular competitor.

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