Which of the Following Observations About Geodemographic Segmentation Is True

Multiple Choice

Which of the following observations about geodemographic segmentation is true?

A) It identifies specific individuals or households within a market.
B) It creates classifications of actual,addressable,mappable neighborhoods where consumers live and shop.
C) It is primarily based on the assumption that consumers in a particular neighborhood vary in many respects and lack similar consumption patterns.
D) It identifies consumer needs and wants in new markets and for new products as existing markets are saturated.