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  3. Study Set
    Preface to Marketing Management
  4. Exam
    Exam 5: Market Segmentation
  5. Question
    Which of the Following Is the Last Stage of the Market
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Which of the Following Is the Last Stage of the Market

Question 40

Question 40

Multiple Choice

Which of the following is the last stage of the market segmentation process?


A) Delineating the firm's current situation
B) Deciding the marketing mix strategy
C) Dividing markets on relevant dimensions
D) Developing product positioning

Correct Answer:

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