Multiple Choice
How are consumer lifestyles measured during psychographic segmentation?
A) Consumers are asked about their health and known medical conditions.
B) Consumers are asked about their activities, interests, and opinions.
C) Consumers are asked to rate products in terms of the benefits they offer.
D) Consumers are asked to list the types of product features that they want.
Correct Answer:

Verified
Correct Answer:
Verified
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