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Arm & Hammer First Introduced a Line of Toothpastes Under

Question 14

Multiple Choice

 Arm & Hammer first introduced a line of toothpastes under the Arm & Hammer brand name.The introduction of a mouthwash and a chewing gum using the Arm & Hammer brand name is an example of _____.


A)  line extensions
B)  multibranding
C)  brand extensions
D)  mass marketing

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