Lauren Is a Brand Manager at a Company That Manufactures

Multiple Choice

Lauren is a brand manager at a company that manufactures toothpaste.She wants to increase the sales of an existing brand of toothpaste.She calls in a member from her management staff,a product designer,personnel from human resource,and a member from the finance team.All these people work together as a team in order to come up with ways to improve the company's toothpaste brand.Which of the following has Lauren created?

A) A departmental team
B) A marketing-management system
C) A cross-functional team
D) A category management system