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  3. Study Set
    Preface to Marketing Management
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    Exam 6: Product and Brand Strategy
  5. Question
    One of the Advantages of Using _____ Is That the Firm
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One of the Advantages of Using _____ Is That the Firm

Question 20

Question 20

Multiple Choice

One of the advantages of using _____ is that the firm can distance products from other offerings it markets. 


A)  dual branding
B)  multibranding
C)  family branding
D)  cobranding

Correct Answer:

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