Multiple Choice
Dexo Co.plans to launch a new version of its soft drink Lime n' Lemon.The new drink will be similar to the current Lime n' Lemon,but it will be fortified with vitamins and minerals.The company has decided to market this new drink as Lime n' Lemon Extreme.Which of the following new product categories does this new soft drink fall into?
A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Repositionings
Correct Answer:
Verified
Correct Answer:
Verified
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