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    Preface to Marketing Management
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    Exam 7: New Product Planning and Development
  5. Question
    Which of the Following Strategies Refers to Creating New Products
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Which of the Following Strategies Refers to Creating New Products

Question 55

Question 55

Multiple Choice

Which of the following strategies refers to creating new products to replace existing ones? 


A)  Market penetration
B)  Product development
C)  Market development
D)  Market diversification

Correct Answer:

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