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    Preface to Marketing Management
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    Exam 7: New Product Planning and Development
  5. Question
    Market Pull Refers To
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Market Pull Refers To

Question 84

Question 84

Multiple Choice

Market pull refers to:


A) basic and applied research that leads to new product ideas.
B) an organization's current market share.
C) market needs that current products are not satisfying.
D) the risk of launching a new product into the market.

Correct Answer:

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