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    Preface to Marketing Management
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    Exam 8: Integrated Marketing Communications
  5. Question
    Which of the Following Elements of the Promotional Mix Are
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Which of the Following Elements of the Promotional Mix Are

Question 72

Question 72

Multiple Choice

 Which of the following elements of the promotional mix are coupons,sweepstakes,refunds,and displays examples of?


A)  Advertising
B)  Sales promotion
C)  Public relations
D)  Direct marketing

Correct Answer:

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