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    Preface to Marketing Management
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    Exam 8: Integrated Marketing Communications
  5. Question
    Sales Promotion Is Best Suited for Which of the Following
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Sales Promotion Is Best Suited for Which of the Following

Question 74

Question 74

Multiple Choice

Sales promotion is best suited for which of the following steps of the buying process that potential buyers usually go through?


A)  Awareness
B)  Comprehension
C)  Conviction
D)  Ordering

Correct Answer:

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